Find the searches worth winning.
Keyword research for Google that the agent acts on: volume and difficulty, what the searcher wants, and the words your competitors win that you do not.
Volume, difficulty and intent in one list.
Each keyword shows how often it is searched, how hard it is to win and what the searcher is after, so a buyer’s search is not mixed up with a reader’s.
| Keyword | Searches a month | Difficulty | Intent |
|---|---|---|---|
| emergency plumber leeds | 1,300 | 38 | Ready to buy |
| boiler service cost | 2,400 | 44 | Comparing |
| how to bleed a radiator | 14,800 | 21 | Learning |
| plumber near me | 74,000 | 71 | Ready to buy |
Five filters, so you start with the ones that pay.
- Quick wins
- Searches the site could rank for soon, given how hard they are.
- Blog topics
- Questions people ask that a page could answer.
- Buyer
- Searches by people ready to hire or buy.
- Long tail
- Longer, more specific searches with less competition.
- Local
- Searches tied to a place.
See what Google shows today.
The live results check runs a search and shows Google’s live results, on a phone and on a desktop, so you see who is ahead of you and in what form.
| Position | Result | Type |
|---|---|---|
| 1 | yorkplumbingco.example | Business site |
| 2 | checkatrade.example | Directory |
| 3 | leedsheating.example | Business site |
Then close the gap.
- Competitor gap
- Pick a competitor and see the keywords it wins that your site does not.
- Saved lists
- Keep keywords in lists per website, so each business has its own.
- Weekly ranks
- Track the keywords that matter. Each tracked keyword costs money every week, so the agent picks them with care.
- Backlinks and Search Console
- See who links to the site, and its real queries and clicks once the owner connects Google. bitSEO shows links; it does not build them.
Start with one website.
The agent researches the keywords for you and says why it picked them.